Entries by Lauren Comfort

Humanise your brand with Instagram

If you’re thinking of joining the 5 million other businesses currently telling their stories on Instagram – we guarantee you won’t regret it! That’s because as the nation’s favourite photo-sharing app, it is also one of the most effective brand-building tools available today, regardless of your business type. So, if you’re feeling apprehensive about joining, […]

How to expand your social media reach

Ever wondered how so many businesses have hit the 1000k+ follower threshold when you’ve barely reached triple digits? First of all, don’t be discouraged if it’s taking you a while to build your company’s social following, we’re definitely big believers in quality rather than quantity in this case – bad followers can be harmful to both […]

Tone of Voice: Is Your Brand Likeable?

Sometimes we’re so focused on what it is we’re trying to say, that we completely forget about how we’re actually saying it. From the type of language that we choose to use, through to the type of character that we try to take on – it all comes under the ‘tone of voice’ umbrella and […]

The best Christmas ads of 2016

From John Lewis to McDonalds, the Christmas adverts of 2016 have been revealed! The mix this year is pretty great, with some slightly unexpected brands giving the major players a real run for their money! We’re big fans of Mrs Clause from M&S – we’re even a little fond of Aldi’s Kevin the Carrot! But […]

Why am I not on the first page of Google?

So you want to be on the first page of Google when someone searches for anything relevant to your business – right? Well, form an orderly queue. There are quite literally billions of websites online at this very moment in time, all competing for that first place spot. So, you’re not alone. The truth is, […]

Save time & money – repurpose your content!

We know all too well that producing great content to drive traffic to your website, ramp up those social media followers and generate leads is a time consuming task – but what if we were to tell you there’s a way of making sure your precious time, effort and money (if you outsource) could stretch […]

Why great content is now a huge part of the sales journey

When it comes to buying something, what are most of us likely to do? Go straight onto the internet, browse through a few websites, watch a few videos, read a few articles. The truth of the matter is, those looking to make a purchase have already gone down the majority of the sales journey before […]

Digital experience pioneer, VISUALAB Media, announces the launch of its new creative marketing subsidiary, BuzzBox Studio

18th July 2016 VISUALAB Media, innovator in design and technology has publicised its plans to launch a new visionary creative marketing division named BuzzBox Studio. Set to launch during July 2016, BuzzBox Studio is said to offer businesses an attractive alternative to the traditional marketing agency. Providing an affordable, flexible and accessible marketing proposition to […]

If marketing’s the bread, creative content’s the butter

Great marketing needs great creative content and great creative content needs great marketing. The two go hand-in-hand, and although a little clichéd, they’re just like bread and butter. One without the other would lead to something quite dull and possible even a little bit cringe-worthy. Marketing in our eyes is the message, it’s the words […]

Say it better with an infographic

So you’ve done some pretty good research and the findings are insightful – what better way to tell people all about than with an….infographic! You were thinking article weren’t you? Well, truth be told, you’re better off doing both. Infographics are brilliant – they let you convey information in the simplest way but with impact, […]