Humanise your brand with Instagram

Humanise your brand with instagram

If you’re thinking of joining the 5 million other businesses currently telling their stories on Instagram – we guarantee you won’t regret it! That’s because as the nation’s favourite photo-sharing app, it is also one of the most effective brand-building tools available today, regardless of your business type. So, if you’re feeling apprehensive about joining, it’s time to take the plunge – we guarantee you won’t regret it.

Why do we love Instagram so much? Well, unlike some of the other social media channels available, it offers you as a business the perfect opportunity to humanise your brand and to literally show the face(s) behind that logo of yours. Ultimately, it all boils down to showcasing a little bit of brand personality that people are more likely to warm to as opposed to typical ‘salesy’ marketing, so to speak.

For us, Instagram is the perfect platform to highlight that special something that makes your brand stand out from the rest. Maybe it’s your company culture, your team, your swanky office space – whatever it is, Instagram is the place to start building that story and sharing it with the platform’s 400 million other users.

Still not sure whether it’s the right place to promote your brand? MediaPost recently revealed that businesses using the popular social media platform had reported a substantial 93% growth month on month – with 80% of Instagrammers following at least one business via the platform. Sounds exciting doesn’t it?

But what’s the best way to go about setting your business up on Instagram? We’ve listed just a few of the most essential elements to keep in mind when setting up your business account. These will be pretty handy if you’re fairly new to the world of social media and find it a little bit daunting.

Strategy. As with any social media channel, it’s always essential to have a good strategy in mind, i.e. knowing what it is you’re trying to achieve and how. This will help to add a little shape and structure to the type of things you choose to post which over time will help to tell a beautiful story that adheres to your brand guidelines.

Your Bio. This part is more important than you may realise. Although it’s such a small section of your profile, your bio is one of the first things that people will glance at and so getting it right is key to growing that follower base and letting people know exactly who you are and what your brand is all about.

#Hashtags. Just like on twitter, Instagram posts can be filtered using relevant hashtags which makes it super easy for people to search and find your posts. Don’t forget to use these! Without them, you’ll struggle to grow your follower base.

Post Timing. There are a few websites such as Hootsuite that have documented the best times to post on certain social channels. It may be worth taking a glimpse as you get started and putting some of these time slots to the test to see if they work for you.

Still not feeling too confident about delving into the social media realm? We help businesses of all shapes and sizes with managing their social media, whether it’s on a long term basis, or just to get you off the ground. If you’d like to speak to us about how we can help you with boosting your social media presence, why not drop us an email at hello@buzzbox.studio – we’ll no doubt get you off to a flying start!