Why am I not on the first page of Google?

Why am I not on the first page of Google?

So you want to be on the first page of Google when someone searches for anything relevant to your business – right?

Well, form an orderly queue. There are quite literally billions of websites online at this very moment in time, all competing for that first place spot. So, you’re not alone. The truth is, no matter what your marketing agency or SEO specialist has promised you, getting your website to appear on page one and stay there, is an ongoing task that requires a lot of work, dedication and ongoing management.

That’s not to say it’s impossible, we’re just saying it doesn’t quite happen over night and if anyone promises you that it does, just make sure there’s evidence to back up their claims before you invest. There are however, lots of things your business can be doing to optimise your website’s visibility and increase your search engine ranking. As a helping hand, we’ve listed a few that either yourself or your marketing team can look into doing. We promise, the benefits are huge – but as they say, good things come to those that wait.

Start blogging

There are so many wonderful benefits of having a blog on your website. First and foremost, it gives your business the opportunity to speak to your audience as though they’re in the very same room as you. It’s your chance to talk about all of the exciting things that have been going on, either in your company or your industry as a whole. Need help writing, here’s some tips to get your started.

Blogs are a great way to let loose a little bit and to let your brand identity and personality shine through. But blogs aren’t just a great way of giving valuable information to your audience, they’re also fantastic for SEO. Why? Every single blog you write is another indexed page on your website.

Packing your articles full of targeted key words will also help people to stumble across them on Google. They’re also a great piece of content worth sharing on Social Media, which may in turn increase your follower base. A higher follower base is likely to mean more website visitors. More website visitors means a higher search engine ranking. See where we’re going here?

Optimize your website for search engines

Its true that many of us fail to search beyond the first page of Google. So if your website isn’t there, it’s likely to be missing out on a lot of traction.

First, it’s important to make sure you’re making your website easy for search engine crawlers to find. You can do this by using Google AdWords Keyword Planner. This free tool will help you to find the most targeted kewords for your website so that when people search for something related to your business, you’ll be there, ready and waiting.

Just think, if you were a customer looking for the products that you sell, what woud you type into Google?

It’s then also about where you place those keywords. For example, in Title Tags, in the page’s Meta Content, in URL links and Alt Tags. If you’re not familiar with the terms, Yoast is a great source for SEO tips. They should also be mentioned multiple times throughout each webpage.

Search engines also love websites that are mobile friendly, with most internet users now doing so from their mobile devices.

Setup a Google Page

Listing your business on Google is great for local marketing purposes. If someone’s looking for a florist in your area, Google will do all of the hard work for you, listing your business, location and even reviews if you have any.

Content, content content

Content marketing is huge. Why? Because it’s a great way for businesses to spend less and achieve more. Content creation in the wonderful world of marketing is more time consuming than cost consuming. But, if you’re producing quality content and putting it out there in the best places for people to find, you’ll witness results. And results that haven’t broke the bank are even greater!

If you’d like to be producing more content for your business, maybe things like blog posts, videos or case studies but haven’t quite got the time – why not outsource to a marketing agency like us? Get in touch and we’ll see what we can do to help.