Humanise your brand with instagram

Humanise your brand with Instagram

If you’re thinking of joining the 5 million other businesses currently telling their stories on Instagram – we guarantee you won’t regret it! That’s because as the nation’s favourite photo-sharing app, it is also one of the most effective brand-building tools available today, regardless of your business type. So, if you’re feeling apprehensive about joining, it’s time to take the plunge – we guarantee you won’t regret it.

Why do we love Instagram so much? Well, unlike some of the other social media channels available, it offers you as a business the perfect opportunity to humanise your brand and to literally show the face(s) behind that logo of yours. Ultimately, it all boils down to showcasing a little bit of brand personality that people are more likely to warm to as opposed to typical ‘salesy’ marketing, so to speak.

For us, Instagram is the perfect platform to highlight that special something that makes your brand stand out from the rest. Maybe it’s your company culture, your team, your swanky office space – whatever it is, Instagram is the place to start building that story and sharing it with the platform’s 400 million other users.

Still not sure whether it’s the right place to promote your brand? MediaPost recently revealed that businesses using the popular social media platform had reported a substantial 93% growth month on month – with 80% of Instagrammers following at least one business via the platform. Sounds exciting doesn’t it?

But what’s the best way to go about setting your business up on Instagram? We’ve listed just a few of the most essential elements to keep in mind when setting up your business account. These will be pretty handy if you’re fairly new to the world of social media and find it a little bit daunting.

Strategy. As with any social media channel, it’s always essential to have a good strategy in mind, i.e. knowing what it is you’re trying to achieve and how. This will help to add a little shape and structure to the type of things you choose to post which over time will help to tell a beautiful story that adheres to your brand guidelines.

Your Bio. This part is more important than you may realise. Although it’s such a small section of your profile, your bio is one of the first things that people will glance at and so getting it right is key to growing that follower base and letting people know exactly who you are and what your brand is all about.

#Hashtags. Just like on twitter, Instagram posts can be filtered using relevant hashtags which makes it super easy for people to search and find your posts. Don’t forget to use these! Without them, you’ll struggle to grow your follower base.

Post Timing. There are a few websites such as Hootsuite that have documented the best times to post on certain social channels. It may be worth taking a glimpse as you get started and putting some of these time slots to the test to see if they work for you.

Still not feeling too confident about delving into the social media realm? We help businesses of all shapes and sizes with managing their social media, whether it’s on a long term basis, or just to get you off the ground. If you’d like to speak to us about how we can help you with boosting your social media presence, why not drop us an email at hello@buzzbox.studio – we’ll no doubt get you off to a flying start!

how to expand your social media reach

How to expand your social media reach

Ever wondered how so many businesses have hit the 1000k+ follower threshold when you’ve barely reached triple digits? First of all, don’t be discouraged if it’s taking you a while to build your company’s social following, we’re definitely big believers in quality rather than quantity in this case – bad followers can be harmful to both your brand image and your SEO score.

There are, however, lots of things you could be doing to get your brand on the social radar let the world know that your company exists!

  1. Share content on your personal profile. By simply retweeting or reposting content from your business page and onto your personal pages can work wonders! You never know who may be interested to learn about what it is you’re up to. They may even be kind enough to share your post with their friends and so on, expanding your post’s reach significantly!
  1. Make sure there are links to your social profiles on your website. Although fairly simple, you’d be surprised how often this can be overlooked. Even putting social links in email signatures and on all advertising can work wonders.
  1. Post to groups. LinkedIn is a great place to network with other like-minded professionals in industry specific groups. Posting relevant content into these groups will often lead to interested individuals taking a peak at your profile and even following your company page if they’re a fan of the content you’ve shared.
  1. Use images. Social media is a very hectic place to be right now and it’s only going to get busier! If you’re not already including images in all of your posts, no doubt your posts are struggling to compete against other more instantly appearing visual posts. When it comes to social, images are just as important as the post itself.
  1. Use relevant hashtags. Twitter and Instagram posts can go viral with the right hashtags. Don’t go hashtag crazy though, make sure you stay relevant!

If you’re looking for more advice or help with growing your social media organically, head over to our contact page!

Tone of voice: Is your brand likeable?

Tone of Voice: Is Your Brand Likeable?

Sometimes we’re so focused on what it is we’re trying to say, that we completely forget about how we’re actually saying it. From the type of language that we choose to use, through to the type of character that we try to take on – it all comes under the ‘tone of voice’ umbrella and ultimately affects the way in which people choose to view our brand. While some choose to take on a playful persona, others may prefer a more serious approach – either way, your tone of voice is just as important as any other branding exercise you undertake and should be applied to everything you do.

Let your personality shine through

For us, tone of voice is all about personality and humanising your brand so that it is more than just a company – it’s relatable and it’s likeable. The most successful and well remembered brands are those built upon a strong, consistent personality which ultimately leads to trust being gained. We’re highly unlikely to form a connection with a business that comes across stale, robotic and disengaged.

We’re talking about all communications

We’re not just referring to the language you’ve used in your recent sales pitch, we’re talking about every single piece of communication that takes place between your brand and your audience. This could be the language on your website, on social media, in emails, on telephone calls, in the office, in meetings, in brand videos, letters – the full works. Every single communication needs to be said in such a way that it identifies the character of your brand and the personality that your business is built upon.

Consistency is key

Your next question is probably going to sound something like, “how can we ensure that everyone within the business is able to take on our brand’s tone of voice?”. If your business has a set of brand guidelines which outlines exactly how to use your company logo, font and colours, it should also have a page dedicated to the brands tone of voice so that all employees, particularly those that are communicating with the outside world, can familiarise themselves with. If you haven’t actually sat down and considered what you’d like your brand’s tone to be, now’s the time to do it. Don’t forget, consistency is key!

The best Christmas Advert 2016

The best Christmas ads of 2016

From John Lewis to McDonalds, the Christmas adverts of 2016 have been revealed! The mix this year is pretty great, with some slightly unexpected brands giving the major players a real run for their money!

We’re big fans of Mrs Clause from M&S – we’re even a little fond of Aldi’s Kevin the Carrot! But for us, it’s all about delivering a great message, while keeping it fun and magical all at the same time – not an easy challenge.

The big question is, who would you crown winner of this year’s Christmas ad? You can check out our favourite contenders here…

Why am I not on the first page of Google?

Why am I not on the first page of Google?

So you want to be on the first page of Google when someone searches for anything relevant to your business – right?

Well, form an orderly queue. There are quite literally billions of websites online at this very moment in time, all competing for that first place spot. So, you’re not alone. The truth is, no matter what your marketing agency or SEO specialist has promised you, getting your website to appear on page one and stay there, is an ongoing task that requires a lot of work, dedication and ongoing management.

That’s not to say it’s impossible, we’re just saying it doesn’t quite happen over night and if anyone promises you that it does, just make sure there’s evidence to back up their claims before you invest. There are however, lots of things your business can be doing to optimise your website’s visibility and increase your search engine ranking. As a helping hand, we’ve listed a few that either yourself or your marketing team can look into doing. We promise, the benefits are huge – but as they say, good things come to those that wait.

Start blogging

There are so many wonderful benefits of having a blog on your website. First and foremost, it gives your business the opportunity to speak to your audience as though they’re in the very same room as you. It’s your chance to talk about all of the exciting things that have been going on, either in your company or your industry as a whole. Need help writing, here’s some tips to get your started.

Blogs are a great way to let loose a little bit and to let your brand identity and personality shine through. But blogs aren’t just a great way of giving valuable information to your audience, they’re also fantastic for SEO. Why? Every single blog you write is another indexed page on your website.

Packing your articles full of targeted key words will also help people to stumble across them on Google. They’re also a great piece of content worth sharing on Social Media, which may in turn increase your follower base. A higher follower base is likely to mean more website visitors. More website visitors means a higher search engine ranking. See where we’re going here?

Optimize your website for search engines

Its true that many of us fail to search beyond the first page of Google. So if your website isn’t there, it’s likely to be missing out on a lot of traction.

First, it’s important to make sure you’re making your website easy for search engine crawlers to find. You can do this by using Google AdWords Keyword Planner. This free tool will help you to find the most targeted kewords for your website so that when people search for something related to your business, you’ll be there, ready and waiting.

Just think, if you were a customer looking for the products that you sell, what woud you type into Google?

It’s then also about where you place those keywords. For example, in Title Tags, in the page’s Meta Content, in URL links and Alt Tags. If you’re not familiar with the terms, Yoast is a great source for SEO tips. They should also be mentioned multiple times throughout each webpage.

Search engines also love websites that are mobile friendly, with most internet users now doing so from their mobile devices.

Setup a Google Page

Listing your business on Google is great for local marketing purposes. If someone’s looking for a florist in your area, Google will do all of the hard work for you, listing your business, location and even reviews if you have any.

Content, content content

Content marketing is huge. Why? Because it’s a great way for businesses to spend less and achieve more. Content creation in the wonderful world of marketing is more time consuming than cost consuming. But, if you’re producing quality content and putting it out there in the best places for people to find, you’ll witness results. And results that haven’t broke the bank are even greater!

If you’d like to be producing more content for your business, maybe things like blog posts, videos or case studies but haven’t quite got the time – why not outsource to a marketing agency like us? Get in touch and we’ll see what we can do to help.

Repurpose

Save time & money – repurpose your content!

We know all too well that producing great content to drive traffic to your website, ramp up those social media followers and generate leads is a time consuming task – but what if we were to tell you there’s a way of making sure your precious time, effort and money (if you outsource) could stretch a whole lot further?

We’re talking about repurposing! When you write a blog, for example, do you say job done and move on to the next thing on your to-do list? Or do you think about other ways of using that wonderfully written content to generate more traction? If not, you should be. We encourage all of our customers to reuse the amazing pieces of content they’ve already invested in in order to achieve its maximum potential.

For example, a simple blog post can be transformed, with a little extra work, into an engaging webinar that discusses the topic in a little more detail whilst encouraging others to interact with the subject. You can even rework your words of wisdom into a visually engaging infographic or jig the wording around a little to create a compelling script for a video or animation.

We recently created a wonderful infographic for a customer to be used within a flyer for an event. We then reused the content as part of a gated online campaign in order to create a list of subscribers. The infographic has also been placed onto our client’s website, into their marketing collateral and even a blog post – all great pieces of content that have been the result of one initial investment. An infographic full of amazing facts and statistics, for example, can even be dissected further into engaging, highly valuable social media posts to really reinforce your messaging and drive up a follower base.

If you’re currently producing your own marketing content, consider ways in which you can reuse items in order to maximise their potential and really reap the benefits – not only will this save you a great deal of time, effort and money, no doubt you’ll generate even more traction and potential sales too.

Looking for help with your content marketing? Check out our services!

 

 

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Why great content is now a huge part of the sales journey

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Say it better with an infographic

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