We created a multi-channel advertising campaign concept for Morrisons to help showcase the capabilities of repurposing traditional in-store POS advertising, across all channels.
Focusing on the concept of sharing, the idea was to bring people together through the British produce sold by Morrisons and to encourage them to spend Summer in the UK rather than abroad. Once again, we also applied the concept of sharing to social media, encouraging consumers to share deals, recipes and favourite moments via the hashtag, #StayTogetherThisSummer.
We wanted to showcase the capabilities of a well thought out advertising campaign when implemented across all channels.
We therefore tied in all aspects from website advertising and social media, through to in-store POS. By repurposing all of the designs for the various channels and mediums, we were able to keep the messaging and style consistent but applicable to the medium.
“We wanted to showcase the capabilities of a well thought out advertising campaign when implemented across all channels”