BuzzBox Studio worked alongside new fashion brand, Weekend Casuals, to establish a creative concept for an OOH advertising campaign – to launch the brand into the public domain.
Creating the #WE ARE hashtag concept, we came up with an innovative method to promote the brand virally via social media channels, encouraging consumers to engage and interact with the brand and to spread the word.
CLIENT // WEEKEND CASUALS
OOH Advertising Campaign
Concept & Delivery
Why we did it…
We wanted to create a big splash for the new clothing brand that captured their identity and encouraged consumers both online and offline to engage and interact with the hashtage.
As with most brand launches, the ultimate goal is to make a big impact among consumers and to encourage them to share content as well as engage and interact with the brand. Combining the use of both print and digital, we were able to create a concept for the brand to take advantage of both mediums.
“We wanted to create a big splash for the new clothing brand that captured their identity”